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How Barcode Registration Helps You Sell on Amazon, Flipkart & Other Online Platforms

If you operate in digital commerce, barcoding is just plain required when it comes to product listings and inventory systems. Whether you're a young startup or an established brand intent on scaling your sales on online marketplaces like Amazon, Flipkart, or Meesho, one thing can be guaranteed - Barcode Registration is a prerequisite for your e-commerce journey. From increased product visibility to simplified fulfilment, barcoding really matters for sellers looking to grow online and it can also help you ensure that you comply with the marketplace. In this blog, we will explore why and how barcode registration in India is critical for online selling, how to apply, product barcoding benefits, and marketplace seller product barcoding requirements.

What Is Barcode Registration?

Barcode Registration is the process of obtaining an identification number for your products through an authorized body typically GS1 India, so that each product you sell has a unique, globally accepted, scannable identification. A barcode is more than just a printed black and white label. A barcode is a globally recognized product identifier and actually has more information than just the product and price, it contains product type and manufacturer too. Using barcodes makes selling, maintaining and tracking products easier across sales channels and inventory systems.

Why Barcode Registration Is Essential for Online Marketplaces

Online marketplaces action like Amazon, Flipkart, Snapdeal, JioMart, as well as others, require product barcodes for inventory, cataloging, and tracking purposes. Below are two ways Barcode Registration significantly impacts your ability to sell on those marketplaces:

1.Marketplace Compliance

Amazon, Flipkart, etc., require that sellers list their products correctly, oftentimes with valid Global Trade Item Numbers (GTIN) EAN (European Article Number), UPC (Universal Product Code), etc. These numbers are issued via GS1 Barcode Registration. It serves as a unique identifier of your product. If you do not possess proper barcodes, your product listings could get rejected, flagged, or delisted from the marketplace and will directly affect your sales and brand reputation.

2. Product Validation and Trust

When you register your barcode via GS1 India or another authorized barcode registration service, your barcode links with your brand name and product information. The platforms take note of these various authentication and validation, when consumers see a barcode linked with your brand name and the product data, they reference those with a high trust value. The websites and customers consider your product with a higher trust value as they have a layer of authentication linked with your brand.

3. Prevent Listing Hijacking on Amazon

Unregistered or unverified barcodes allow for hijacking opportunities for your listings. If your product does not have a GS1 verified barcode then other sellers can list counterfeit goods under your listings. This can waste valuable time and cost you sales and trust. Verified barcode registration can ensure you are protected and your product is properly attributed to you on Amazon.

4. Better Inventory Management

For multichannel sellers managing stock for Amazon, Flipkart and their own website or warehouse, barcodes help of sufficient inventory tracking and tracking reconciliation. Many inventory systems will easily scan barcodes to update stock counts, determine whether items have been sold, and reduce human error.

5. Worldwide Identifier

Barcodes issued through authorized GS1 registration are recognized worldwide and this means no matter where you want to sell internationally like Amazon US, eBay, or Walmart you can do so without re-registering for every territory!

Why is Barcode Registration Essential for Online Sellers?

1.Mandatory Requirement for E-commerce Platforms

Most major e-commerce platforms, like Amazon, Flipkart, Snapdeal, and Big Basket, require sellers to upload product barcodes (EAN/UPC/GTIN) to add a product. If the barcode is not valid, your product listing will be delayed or rejected, or your product may fall under the incorrect category.

The platforms want to use barcodes to:

• Identify and classify products globally

• Avoid duplicating listings

• Track inventory keeping consistency

2. Enhanced Inventory Control

Barcodes provide an easier and automated method to track and follow inventory. Barcodes have simplified the inventory count process, whether you have a few products or hundreds. You have the ability to:

• Track stock amount in real time

• Countless manual errors

• Overwrite inward and outward logistics

If you are looking to expand your business, while maximizing multiple warehouses or delivery partners, the barcode-based inventory system becomes the backbone of your entire operation.

3. Increase Product Credibility and Customer Trust

Customers are more willing to purchase from organized and legitimate brands. When your product has a registered barcode, you are conveying a strong and impactful message.

• You own a legitimate registered business

• Your product information comes from standardized information

• You comply with and meet global compliance standards

These yields increased trust in the customer, greater visibility of the product, and ultimately, increased sales.

4. Easier Expansion to International Markets

You need a valid GS1 barcode if you are thinking about international sales using Amazon Global, eBay, or AliExpress. Global trading platforms require that the barcodes are traceable on a global scale. When you get properly registered with a Barcode registration in India, you are not only sold locally, but can eventually sell globally.

How Barcode Registration Works on Amazon & Flipkart

When you obtain your GS1 barcodes, here is how they are used on the platforms:

On Amazon:

• Navigate to Add a Product on seller central.

• Enter your GS1 generated barcode (EAN/UPC).

• Amazon either auto populates your product info or allows you to put in your own custom data.

• Your product will be listed with the verified barcode.

Note: Amazon checks the barcode against the GS1 database - invalid or fake barcodes will likely result in a removal of your product.

On Flipkart:

• Upload your barcode at the point of creating your catalog

• Flipkart will map your barcode with your product title and category.

• This also preserves traceability, logistics, and fraud prevention.

Key Benefits of Barcode Registration for Online Sellers

Benefit	Description
Credibility	Establishes trust with marketplaces and customers
Faster Listings	Helps auto-populate product info on Amazon/Flipkart
Inventory Tracking	Enables automated inventory and dispatch
Global Reach	Required for selling internationally
Brand Protection	Prevents counterfeit listings
Compliance	Aligns your business with regulatory standards

Benefits of Barcode Registration in India for E-Commerce Sellers

Benefit	Description
Legitimate Listings	Enables hassle-free product listings on platforms like Amazon and Flipkart
Global Expansion	Supports cross-border e-commerce and global logistics
Brand Recognition	Establishes product authenticity with a traceable GS1 identity
Compliance Ready	Keeps your listings in sync with the compliance requirements of online platforms
Time-Saving	Automates product data and inventory management
Reduces Rejections	Helps prevent listing errors or barcode mismatch issues

Who Needs Barcode Registration?

Barcode Registration is important for:

• FMCG product sellers

• Garment & apparel brands

• Electronic & accessories

• Organic & packaged food

• Beauty & personal care brands

• Stationery or office supplies

Even small businesses and start-ups who are entering eCommerce need barcodes, in order to grow their business and compete in a professional manner.

Documents Required for Barcode Registration in India

To apply barcode registration, you are generally required to have:

• PAN Card of the business

• GST Registration Certificate

• Company Incorporation Certificate or Udyam

• Brand Authorization Letter (where applicable)

• Address Proof

• Product Catalogue or SKU List

Barcode Registration vs. Unregistered Selling

Aspect	With Barcode Registration	Without Barcode Registration
Listing Approval	Fast & automatic	Often delayed or rejected
Brand Identity	Protected & verified	Prone to duplication
Search Visibility	High due to GTIN	Limited
Platform Trust	Recognized as authentic seller	Flagged or restricted
Returns Management	Barcode-based tracking	Manual & error-prone

Benefits of Using a Barcode Registration Service

Although you may register barcodes directly with GS1 India, many businesses will use a Barcode Registration Service provider to:

• illustrate a quick return on your application submission,

• ensure error-free documentation,

• support you with barcode generation,

• assist with label printing, and

• offer assist post-registration steps on how to list on platforms.

A reputable service provider to your business should be able to guarantee that the barcodes are valid, compliant, and recognized by Amazon, Flipkart, and other marketplace platforms, saving you the pain of time wasted and issues with future listings.

Barcode Registration vs. Fake/Resold Codes: Why It Matters

Some of the sellers fall into the "cheap barcode" trap when they buy barcodes from third party resellers. The exposure and risk of your business may become immense, here's why:

Fake/Resold Barcode	GS1 Registered Barcode
Not linked to your brand	Tied to your business legally
May lead to Amazon listing suspension	Recognized and accepted globally
Not traceable	Fully traceable to your business
Zero support	Full customer support

Always complete barcode registration through reputable channels for sustainability and legitimacy for your business.

Real-World Impact: Selling Without Barcode Registration

Let's say for example you are a growing skincare brand trying to list your new product line on Flipkart. Without GS1 barcodes:

• Your products can't be listed under your brand.
• Flipkart will assign generic identifiers making your brand invisible.
• Your listings are at risk of hijacking and counterfeit sales.
• You are at risk of advertisement or product ads being rejected for invalid GTIN.

On the other hand, the Barcode Registration in India allows you to:

• Own your brand listings and hold authenticity
• Expand your catalogue with ease
• Expand to international markets
• Grow an overall brand reputation as a compliant and professional seller

Common Mistakes to Avoid

1.Using Fake or Unverified Barcodes

Many sellers purchase barcodes from unverified sources. This can lead to invalidated listings, or worse, legal action from the brand owner. You should always be using GS1 issued barcodes.

2. Not Updating Barcode Subscription

GS1 India barcodes are valid for one year (or longer depending on your chosen plan). Ensure that you retain access to your barcodes by renewing to prevent them from being invalidated.

3. Applying for Less than You Need

Always apply for barcodes Registration, considering your current SKUs, but also your future SKUs. If you apply for less than you need then you will have to fill out more paperwork down the road.

4. Not Integrating with Inventory and Accounting Tools

Make use of barcodes beyond listing a product for sale! Use them to integrate with your warehouse and/or billing tools to give you comprehensive automation.

Final Thoughts:

In the ever-moving world of e-commerce, barcode registration is more than just a technical requirement, but a strategic asset. Barcode registration can assist in accurate listings, brand protection, unlimited scalability, and overall professional credibility. Whether you are a D2C startup or enterprise seller, investing in barcode registration today, will allow for future growth that will happen seamlessly. If you are planning on selling on Amazon, Flipkart, of whichever online platform, it is time to seriously approach barcode registration. Work with a credible bar code registration service provider to ensure you are accurate, compliant, and at peace.

(FAQs)

1. Is barcode registration mandatory for selling on Amazon and Flipkart?

Yes. Amazon and Flipkart require GS1-registered barcodes (GTINs) for product listings. Without it, your listings may be rejected or restricted.

2. Where can I apply for barcode registration in India?

You can apply through GS1 India, the authorized body, or choose a professional Bar Code Registration Service to help you register smoothly.

3. How much does barcode registration cost in India?

Barcode costs depend on your company’s turnover and the number of codes needed. Typically, MSMEs get discounted rates via service providers.

4. Can I use the same barcode for multiple products?

No. Each product and product variant (size, color, flavor) need a unique barcode.

5. What happens if I use barcodes from a reseller?

Reseller barcodes may not be linked to your brand, which can lead to listing issues, counterfeit listings, or account suspension on Amazon or Flipkart.